Our primary demographic is tourists, travellers and commercial travellers (such
as Truck Drivers) in the age group 35 to 52. Our secondary demographic is residents
throughout the towns and areas adjoining the main arterial highway.
Through a massive group of individual local FM stations carrying common advertising
we are able to offer the most comprehensive radio coverage available to the NSW Southern
Tablelands, South West Slopes, Riverina VIC Northeast District, North Central District,
Northern Country District, Mallee District and the Hume highway from Sydney to Melbourne.
Unlike other networks we don’t play the same audio at once across the whole region
and call it Local Radio! Each station has local programming with a music mix carefully
designed for each and every locality joining the Hume. When someone listens to one
of our stations they are hearing about the town they live in often from local presenters.
They only thing we ever network is advertising.